• Anti-pollution technology to help counteract the damaging effects of the urban atmosphere.
• Helps prevent breakage and improve hair survival.
• Helps leave hair stronger
All Noughty products are:
• Made up of at least 97% Natural Ingredients
• 100% Vegan and Cruelty Free
• Formulated without silicones, sulfates, parabens, phthalates, or petrochemicals
• 100% ethically traded and sustainably sourced
• Women founded by Natural Beauty Experts
• Tested and compliant to European Cosmetic Regulations ensuring the highest quality standards and performance
Carefully curated natural ingredients help support brittle and weak locks. The plant power in Tough Cookie Shampoo includes:
WHEAT BRAN EXTRACT
A high tech powerhouse extraction bringing the strengthening and urban pollution protection. Tensile testing, fluorescence microscopy, and energy dispersive spectroscopy (phew, that's a lot of science) are just some of the studies that support this performance.
BILBERRY & CLOUDBERRY EXTRACT BLEND
Noughty’s own blend of potently antioxidant berries helps to protect and moisturize hair.
SEA BUCKTHORN OIL
This vitamin-E rich oil brings its superhero powers of moisturization without added weight
With its' own unique essential fatty acid and deliciously rich texture this oil adds to this strengthening shampoo's party.
This strengthening shampoo also includes:
SLMI (SODIUM LAUROYL METHYL ISETHIONATE)
Derived from coconuts this mild, water-soluble surfactant gives Tough Cookie Strengthening Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulfate-free.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Glycerin, Laureth-7 Citrate, Sodium Chloride, Hippophae Rhamnoides Seed Oil, Rubus Chamaemorus Fruit Extract, Vaccinium Myrtillus Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Citrus Sinensis (Sweet Orange) Peel Oil Expressed, Juniperus Virginiana Wood Oil, Parfum (Fragrance), Coco-Glucoside, Glycol Distearate, Caprylyl Glycol, Pentylene Glycol, PEG-40 Hydrogenated Castor Oil, Panthenol, Trisodium Ethylenediamine Disuccinate, Sodium Hydroxide, Potassium Sorbate, Lactic Acid, Citric Acid, Disodium EDTA, Sodium Hydroxymethylglycinate, 1,2-Hexanediol, , Butylphenyl Methylpropional, Polyquaternium-6, Sodium Benzoate, Hexyl Cinnamal, Citronellol, Limonene.
1. Apply to wet hair from root to tip.
2. Massage with fingertips for a soft lather.
3. Rinse out completely.
*For optimal use, activate shampoo by rubbing into palms with water.
*If you are making the transition from conventional to natural shampoo, it may take up to 8 washes to see the full results.