News
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Hey Curl! Wave Hello to perfect curls with new scrunching jelly
At Noughty, we pride ourselves on the relationship we’ve built with you, our customer. It’s a conversation, not just talking to you, but listening, engaging and exploring the directions we...
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Noughty Secrets: Priming & Redefining Curls
If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look.You patiently and lovingly style a heavenly head of curls, only to...
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Understanding Your Curls
When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but the truth is that...
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Hair moisture myths busted.
Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that they hydrate hair. Hydration means adding water....
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Co-Washing the Noughty Way
It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is...
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Conquer the Co-Wash
At Noughty, we’re all about great products that deliver fabulous hair every day. 1 Hit Wonder Co-Wash Cleansing Conditioner is the latest tool in your arsenal to battle the bad hair...
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97% Natural. Our Commitment.
At Noughty, we work hard to achieve that 97%. It means everything to us. Why?