News
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What The Follicle
Ready to unlock the secret to luscious locks? Spoiler alert: it’s all about those hair follicles. These tiny powerhouses are the ultimate game-changers for vibrant, strong hair and a happy...
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5 Tips To Reduce Frizz
We asked our in-house experts for their 5 best tips to cut down on frizz without needing to turn to pricey salon treatments. Here's what they had to say...
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#DearBody - a chance to win a year's worth of Noughty products
Noughty wants to celebrate you with our biggest ever giveaway! To celebrate our bodycare launch next week, we want to show off just how amazing our bodies are. #DEARBODY is a moment of...
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AAIP - We stand with you
To our Asian Noughty community: We stand with you, not just at this time but forever. We’ll continue to condemn racism and violence in all forms, and work toward respect...
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Vegan Beauty Decoded
Vegan has ditched its hessian-clad image and emerged as one of the glossiest stars of the wellness industry. It’s so huge it’s trending, big time.
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Bursting the bubble on hair myths
At Noughty we’re committed to telling the truth, suds and all, so we love to do a little myth busting. Let’s talk bubbles. Bubbles are beautiful, but somewhere along the...
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Noughty house of oils
NOUGHTY'S HOUSE OF OILS. Here at Noughty, we love plant oils. You might even say they’re a bit of an obsession. So we felt it was only right that we...
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Heat-free hair: Noughty's Little Saviour
GOODBYE DRYING TIME, HELLO YOU TIME! We’re all about the hair hack here at Noughty, especially if there’s a solution that saves time AND is gentler on manes. Introducing our...
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How to give yourself a scalp massage
Ever wonder why the scalp massage you get in the hair salon feels so great? Here at Noughty, we spend a lot of time thinking hard about all things scalp and...
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8 Tips to add Volume to Fine, Limp Hair
Did you know that having ‘fine hair’ actually reflects the smaller diameter of each thread of hair, not the actual number of hairs on the scalp? You might be surprised...
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Brassy hair? Try our new Purple Reign Tone-Correcting Duo
You’ll have to forgive us if we’re a little excited to introduce you to Purple Reign Tone Correcting Shampoo and Conditioner. It’s been a journey to get here. When it...
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Hey Curl! Wave Hello to perfect curls with new scrunching jelly
At Noughty, we pride ourselves on the relationship we’ve built with you, our customer. It’s a conversation, not just talking to you, but listening, engaging and exploring the directions we...