Why is Noughty 97% natural?
Our promise to you, your hair, and the planet. At Noughty, formulating to 97:3 is a conscious choice which enables us to prioritise natural performance as well as hygiene and safety. A minimum of 97% natural formulations means the remaining 3% synthetic is used for our preservative system, to stop the product from going off after opening, emulsifying agents to stop ingredients from separating and some lovely fragrances to leave your hair smelling delicious.
WE FORMULATE WITHOUT parabens, silicones, primary petrochemicals and sulphates.
Why? Because wherever possible, we choose to reduce our toxic load and instead use natural alternatives. Simple.
Are Noughty Leaping Bunny approved?
Noughty believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit Cruelty free international homepage | Cruelty Free International
What product is best for my hair or skin type?
Meet your match - our new hair and skin quiz’s help you to build personalised regimes, best suited to the needs of your skin or hair.
For a personalised consultation, email the team at email@example.com with any key skin or hair concerns and specific information on what you're looking for in a Noughty product.
I'm new to natural hair care and my hair feels dry, tangled, matted, sticky or heavy after using Noughty for the first time. Am I doing something wrong?
When transitioning to natural or silicone-free haircare, hair may need a little time to detox. Conventional ingredients leave residues that can coat the hair. This build up can weigh the hair down and leave it dull over time.
Therefore, it can take a few washes to remove this product build up. During this transition, hair can feel worse before it feels better. Hair can feel dry, tangled, matted, sticky or heavy, as detoxing asks the hair to let go of all the residual materials it’s been holding onto. Should you persevere for at least 8 washes, you hair should start to benefit from all of our amazing natural ingredients and the natural balance of oils will be restored. Alternatively, you may be using a product that’s not quite suited to you, so it's worth taking our new hair quiz to discover your personalised haircare regime or emailing the team at firstname.lastname@example.org for further advice.
What do I do if I have an allergic reaction?
We are very sorry to hear that you have had a negative experience with our products. If you have had an allergic reaction, please stop using the product with immediate effect.
We would always recommend people with sensitive skin, skin conditions or allergies take a cautious approach when introducing new products. This includes introducing one new product at a time and carrying out a patch test on your wrist or behind your ear prior to using any of product for the first time.
To help us to understand a little more about your reaction could you please email email@example.com with the following information:
- What particular product was used?
- Were any other products used alongside the product in question (Noughty/other brand)?
- How long were the products has used for?
- What type of allergic reaction has occurred?
- Where on the face/body the reaction has occurred?
For extra reassurance, the products in the Noughty ranges are specifically formulated to be extremely gentle, leaving out possible irritants such as sulphates and parabens.
Do you offer samples of your products?
Unfortunately, we do not offer samples however we do have travel sizes available to purchase.
Why does the Hero Body Yoghurt take longer to sink in than my normal body lotion/moisturiser?
The HBY is enriched with hyaluronic acid, a humectant your body produces naturally to keep your tissues hydrated. It forms a slight film over the surface of your skin, which works to enhance and support the skin’s natural barrier system. Hyaluronic acid is perfect for dehydrated skin because it grabs moisture from the environment and traps it where it’s needed most so although this film may take slightly longer to sink in, the reward is more supple, smoother, hydrated, healthy-looking skin.
Applying HBY in thin layers, allowing time between layers, will maximise results.
Why doesn’t The Hero Cream Body Wash foam like my normal body wash?
HCBW is formulated with a low level of surfactant and plenty of plant oils; the right recipe to form gently cleansing micelles that lift excess oil, sweat and grime from the skin and rinse it away. No bubbles needed. The benefit? Your skin is cleansed without stripping it of moisture.