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What The Follicle

What The Follicle

Ready to unlock the secret to luscious locks? Spoiler alert: it’s all about those hair follicles. These tiny powerhouses are the ultimate game-changers for vibrant, strong hair and a happy scalp. Let’s spill the tea on why they matter and how you can keep them slaying!

Noughty’s Got Your Back Follicles

At Noughty, we’re serious product performance, joyful brand experience and never, ever any BS. Our commitment is to hair and scalp health, inspiring and nurturing happiness one follicle at a time. Lost you at follicles? We got you. Whether you’re into the science or not, Noughty has next-level, accessible solutions for healthier, happier scalps. 

"Our formulas are all about supporting the scalp’s microbiome and nourishing hair follicles" says Noughty Co-Founder and trainee trichologist Rachel Parsonage. "It’s how we help your hair grow stronger and more resilient."

What The Follicle?

Healthy hair follicles are EVERYTHING. These tiny, tunnel-like structures in your skin are where each hair pops out. They’re the real MVPs behind hair growth and regeneration. Imagine your follicles as the roots of a plant. No strong roots, no thriving plant. The same goes for your hair.

Here’s the 411 on why keeping your follicles in check is a must: 

Why The Follicle?  

  1. Hair Growth
    Follicles are the birthplace of your hair. Healthy ones can help to create strong, thick strands. Unhealthy ones? Hello, weak and fragile hair. 
  2. Scalp Health
    Healthy Follicles = happy scalp. A healthy follicle keeps your scalp’s vibe balanced, keeping oil and itchiness in check. 
  3. Hair Strength and Resilience
    Stronger follicles = stronger hair. Less breakage and split ends, more fab hair days. 

"Healthy hair starts at the follicle. Good follicles mean stronger, shinier, more resilient hair. Neglect them, and you’re looking at brittle hair and an unhappy scalp" says Kate Holden MIT, Trichologist.

Keeping Follicles Fierce

Now that we know the why, let’s dive into the how. Here’s how to keep those follicles thriving:

Scalp Care

Cleanse and exfoliate your scalp regularly. Remove that gunk and keep your follicles living their best life. Detox Dynamo Clarifying Scalp Scrub detoxifies, exfoliates, and rebalances the scalp by enhancing microcirculation. The Scalp Massager exfoliates dead skin cells, reduces build-up, enhances shampoo and conditioner application, and offers a relaxing self-care experience too!

Nourishing Products

Use hair care goodies that love your scalp and follicles. Look for stuff that supports a balanced scalp and follicle health. Noughty’s natural formulations gently cleanse, nourish, hydrate, and maintain the scalp's pH balance, creating the ideal environment for healthy hair follicles to thrive.

Balanced Diet

Eat your way to great hair! Load up on vitamins and minerals like biotin (found in eggs and nuts), vitamin E (found in spinach and avocados), and zinc (found in beans and lentils). 

Hydration

Stay hydrated, fam. Drink water and use moisturising hair care products to keep those follicles happy. To The Rescue range is your go-to for thirsty hair. Packed with natural ingredients, it provides deep moisture and nourishment for intense hydration.  

Join the Follicle Movement

We’re on a mission to shout from the rooftops about the power of healthy hair follicles with our latest hair campaign. Spot our ads around London and Manchester and join the Noughty Follicle Movement! Snap a pic, share it on social with #WhatTheFollicle, and you could win some Noughty goodies! Check out our IG for all the juicy deets: @sogooditsnoughty. 

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