News

Vegan has ditched its hessian-clad image and emerged as one of the glossiest stars of the wellness industry. It’s so huge it’s trending, big time.

Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, Treat,...

Build-up. It’s probably a word that you’ve heard a lot. There’s a rising trend for ‘detoxing your hair’, but why do you need to detox, and what exactly are you...

Busting those haircare hacks We’ve all heard hair hacks, whether it’s grandma’s advice on regular brushing, locker room wisdom, or a click bait article with a seemingly simple tress solution. Advice...

There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occasionally...

At Noughty, we work hard to achieve that 97%. It means everything to us. Why?