The Hair Detox and the 80:20 rule.


There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occasionally we stay in our PJ’s all day eating cupcakes. That’s called balance.

The challenge in our busy lives, is in maintaining balance. There’s nothing worse than the feeling of the morning after you’ve fallen off the health wagon, had an epic night on the tiles with friends, or just feel sluggish and off color because life has just been off. So it’s good to know that detoxing can help get you back on track.

We believe the same principle applies to your hair. After the glitter and glue of festival hair, a party season silicone styling binge, or even just a week of urban commuting, your hair can regain its equilibrium with a high performance clarifying shampoo like Noughty’s Detox Dynamo. Our clarifying hero is packed with ingredients with a single-minded focus: lifting away build-up caused by urban pollution, hard water, chlorine, sweat or just the general build-up caused by regular use of hair products.

Here’s the technical chemistry: Sodium Phtate and Trisodium Ethylenediamene Disuccinate (what a mouthful!), are chelating agents that power Detox Dynamo’s clarifying action because they prevent or lift away the build-up of minerals and heavy metals. Chelating agents are chemical compounds that react with metals to form a stable, water-soluble complex. Minerals and metals are present in water, and also in air pollution. Their build-up can lead to dullness and weigh the hair down. More than that, build up can prevent active ingredients in your products from properly penetrating the hair shaft and getting to work.

So what does this really mean for you and your hair? Following the 80:20 rule and breaking your usual hair regime with the introduction of a clarifying treatment for a period of detoxification or using Detox dynamo every third wash, means your hair will benefit. Here’s a few tips:

  1. If you’re about to apply a hair treatment or mask, or get your hair colored, swap your regular shampoo for Detox Dynamo Clarifying shampoo to reduce build up, and enable treatment products or hair color to penetrate the hair shaft more effectively.

  2. If you’re a regular swimmer, a fitness fanatic, or live somewhere with chlorine present in your water supply, more regular use of Detox Dynamo will help remove chlorine and sweat from your hair and scalp.

  3. If you’re always outdoors and hair is regularly exposed to the elements, use Detox Dynamo to keep pollutants out of your hair.

  4. If holiday or festival season has you going to town with silicone-rich styling products, or even if you’ve just adopted them as part of your regular routine, using Detox Dynamo every third wash will prevent the build-up that can leave your hair dull and lifeless.

Swapping your regular shampoo for Detox Dynamo, or adding it into your routine every third wash will banish the dull lifeless look. For best results, always partner your detox with a drench of moisture in the form of a leave-in conditioner like Noughty’s Intensive Care Leave-In conditioner, or To the Rescue Intense Moisture Treatment Mask. 

Balance is a value we like to live by, with products that offer a high-quality experience and results for your hair at a reasonable price, with a health dash of humor and fun. Be sure to maintain your hair’s balance with a detoxing dynamo like Noughty’s so you can be a knock-out 100% of the time.


Photo credits: @laurenbrittonloves

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