Carefully curated ingredients help to gently cleanse and tone hair. The plant power in Purple Reign Shampoo includes:

GLYCERINE
A moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture

BLUEBERRIES
Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy.

BLACKCURRANT
An antioxidant powerhouse extracted to help hair replenish lost moisture

This tone-correcting shampoo also contains:

VIOLET PIGMENTS
Balancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have color correcting superpowers: neutralizing warm hues by toning them down.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.