Key Benefits:

• Frizz Reduction + Control: Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
• Gentle Cleansing: The 97% natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.
• Heat Defence/Shield: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage
• Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition.

Consumer User Trial Results:

*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair

Frizz Magic Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Methyl Isethionate, Sodium Cocoate, Coco-Glucoside, Lauryl Glucoside, Citrus Aurantifolia (Lime) Peel extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Persea Gratissima (Avocado) Oil, Laminaria Digitata (Kelp) Extract, Crithmum Maritimum (Sea Fennel) Extract, Coconut Acid, Parfum (Fragrance), Polyquaternium-6, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Linalool, Sodium Chloride, Citric Acid. [NOU010A] Frizz Magic Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract (Kelp), Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum (Sea Fennel) Extract, Potassium Sorbate, Benzyl Salicylate, Linalool. [NOU011A] Frizz Magic Serum: Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract,Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.