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For waves, curls, kinks or coils

4.7 star rating 1103 Reviews

Hello Curls Primer

Define & Reshape  | 6.7 FL OZ -  $13.99

Max 10 per customer

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This multi-functional spray can be used (1) to prime curls and coils to give serious definition, (2) worn alone to create effortless beachy waves, or (3) as a curl refresher, in between washes.

The 97% natural formula contains Noughty's own curl optimizing ingredient: QuinOxy, sea kelp extract and shea butter, to define and add hold.

noughty haircare curl-primer curl-definer primes curls
noughty haircare curly wavy curl vegan cruelty free curly or wavy
noughty haircare defines-curl defines curls
noughty haircare reshapes-between-washes reshapes between washes
Benefits What's Inside How to use Ingredients
• Preps and primes freshly-washed hair to define curls.
• Re-styles and refreshes curly hair between washes.
• Curly Girl Method approved

All Noughty products are:
• Made up of at least 97% Natural Ingredients
• 100% Vegan and Cruelty Free
• Formulated without silicones, sulfates, parabens, phthalates, or petrochemicals
• 100% ethically traded and sustainably sourced
• Women founded by Natural Beauty Experts
• Tested and compliant to European Cosmetic Regulations ensuring the highest quality standards and performance

Carefully curated natural ingredients help to style waves and/or prep curls for styling. The plant power in Hello Curls Curl Primer includes:

SEA KELP EXTRACT
Rich in vitamins, minerals and trace elements that provide support for the hair.

AVOCADO OIL
Rich in vitamins, this star oil gets its' green colour from chlorophylls and carotenoids which help protect from antioxidants.

SHEA BUTTER
Solid at room temperature and melting around body temperature, this dreamy butter helps create luxurious textures while benefiting the hair’s condition.

This multitasker also contains:

QUINOXY
Noughty’s curl optimizing formula defines curls and reduces frizz even in humid conditions. The detangling blend of wheat extract, camelia oil and linoleic acids is scientifically shown to trap moisture in the hair to blitz flyaways and decrease volume and increase hair strength.

Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Camellia Oleifera Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, Crithmum Maritimum Extract, Laminaria Digitata Extract, Chondrus Crispus (Carrageenan) Extract, Corn Starch Modified, Coco-Caprylate, Glycine, Alanine, Serine, Valine, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Parfum (Fragrance), Phenoxyethanol, Behentrimonium Chloride, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Cetearyl Nonanoate, Cetrimonium Chloride, Ethylhexylglycerin, Sodium PCA, Sodium Lactate, Ethylhexyl Isononanoate, Arginine, Aspartic Acid, PCA, Linoleic Acid, PVP, Sodium Benzoate, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Citric Acid, Potassium Sorbate, Benzyl Salicylate, Amyl Cinnamal, Linalool, Hydroxycitronellal, Geraniol, Eugenol, Citronellol, Limonene

WATER/AQUA/EAU

Made of hydrogen and oxygen, water is used as a solvent (dissolves ingredients), humectant (draws in moisture), and emollient for skin (retain moisture).

POWERED BY CLEARFORME

This is a multi functional product, so there are a couple of options for how you use it.

As a curl primer:
Use on freshly-washed hair, under your favourite styler, to prepare, define and optimize curls (as a priming product it will make your styling products work even harder!). Dry with a diffuser for best results.

As a styler for beachy waves:
Spritz through damp hair as a styler to create natural, beachy waves. Allow to air dry for lazy summer, laissez-faire vibes.

As a curl-refresher:
Between washes, use to reshape rebellious curls and reinvigorate body and bounce to lifeless waves. Spritz onto dry hair, scrunch to reinvigorate curls and leave to dry naturally.
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