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We asked our in-house experts for their 5 best tips to cut down on frizz without needing to turn to pricey salon treatments. Here's what they had to say...

Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, Treat,...

Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks...

Moisture is key to winning the battle against dryness, damage, tangles and frizz, whether locks are thick, normal or fine, curly or straight. You might even call it the holy...

Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we...

Busting those haircare hacks We’ve all heard hair hacks, whether it’s grandma’s advice on regular brushing, locker room wisdom, or a click bait article with a seemingly simple tress solution. Advice...

There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occasionally...

Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that they hydrate hair. Hydration means adding water....

It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is...

Silicones; they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty damn amazing then, right? Well despite offering that undeniable (bordering on addictive) swishability factor, they can be...