News

When we look at the figures around pollution in urban environments, it’s not hard to see why more and more of us are looking to protect our hair from pollution...

Choosing the right hair color is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of red you’ve been envisaging...

Beachy waves are a timeless summer trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down, anytime, anywhere. The versatility...

Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that...

Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks...

If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look.You patiently and lovingly style a heavenly head of curls, only to...

Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out of the shower with dry locks and...

The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over styling, dying your hair, all...

Moisture is key to winning the battle against dryness, damage, tangles and frizz, whether locks are thick, normal or fine, curly or straight. You might even call it the holy...

At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be transparent and informative about the strong values...

Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we...

When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but the truth is that...