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  • The Down-Low on Build-Up

    The Down-Low on Build-Up

    Build-up. It’s probably a word that you’ve heard a lot. There’s a rising trend for ‘detoxing your hair’, but why do you need to detox, and what exactly are you...

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  • Hair Myths Decoded

    Hair Myths Decoded

    Busting those haircare hacks We’ve all heard hair hacks, whether it’s grandma’s advice on regular brushing, locker room wisdom, or a click bait article with a seemingly simple tress solution. Advice...

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  • The Hair Detox and the 80:20 rule.

    The Hair Detox and the 80:20 rule.

    There’s a lot of talk these days about living by the 80:20 rule. The basic idea is: most days we eat superfood salads and go to the gym, but occasionally...

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  • You and your scalp.

    You and your scalp.

    Want a shiny, strong, healthy looking mane? Lay the groundwork by looking after your scalp as you would the skin on your face. Your scalp is the foundation of great...

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  • Hair moisture myths busted.

    Hair moisture myths busted.

    Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that they hydrate hair. Hydration means adding water....

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  • MAKING SCENTS OF FRAGRANCE: The Noughty low-down.

    MAKING SCENTS OF FRAGRANCE

    It’s a well-known fact that smell has a strong influence on our emotions, and plays an important part in our sense of well-being. We at Noughty are very careful with...

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  • Be your best blonde this spring.

    Be your best blonde this spring.

    Blonde hair has always been a favorite on the red carpet, but this Spring, blondes are blossoming everywhere else too. Whether it’s face-framing balayage, creamy strawberry tones, dark roots with...

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  • 3% Synthetic. Our Stance.

    3% Synthetic. Our Stance.

    97% Natural. 3% Synthetic. Just one of our Noughty choices. So what does synthetic actually mean, what is the 3% and why is it a Noughty choice? A synthetic substance or synthetic compound refers to...

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  • Be The Bomb.

    Be The Bomb.

    HOW TO MAKE THE MOST OF YOUR HAIR COLOR. You spend time and money on achieving that perfect color. Only for it to fade. Now, with the launch of Noughty’s...

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  • The art of using the right amount.

    The art of using the right amount.

    A wise man (well, the father of toxicology, Paracelsus, actually) once said, “Poison is in everything, and no thing is without poison. It’s the dosage that makes it either a...

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  • Pump up the Volume.

    Pump up the Volume.

    How to boost the bounce. Volume may be the holy grail of the fine-haired, but these tips and tricks to boosting bounce can benefit any head of hair in search...

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  • Co-Washing the Noughty Way

    Co-Washing the Noughty Way

    It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is...

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